Andrew Sharp

Andrew Sharp is a seasoned professional with a strong focus on digital services and e-commerce solutions. Currently serving as Technical Director at Apply Digital and a Technology Council Member for the MACH Alliance, Andrew advocates for industry standards and technological adoption. As a co-founder of multiple ventures, including Little Ducklings Baby Spa and English Reserve, Andrew excels in business strategy and technical advisory roles. Previous positions include Lead Solution Architect at New Look, where Andrew spearheaded a migration to MACH architecture, and various technical leadership roles at e2x Limited and Kingfisher IT Services, highlighting significant contributions to e-commerce platforms for major brands like Burberry. Andrew holds a BSc in Computing in Business from Brunel University London, with a dissertation focusing on e-commerce for SMEs.