Cherry Freeman is an accomplished business leader with extensive experience in the gaming and technology sectors. Currently serving as a Non Executive Director at Frameplay, Lightfox Games, Incredibuild, Double Loop Games, Happy Volcano, FitXR, and machinations.io, Cherry plays a pivotal role in shaping strategies for innovative gaming solutions. As the Founder and General Partner of Hiro Capital, Cherry focuses on venture capital investments in video games, metaverse technology, and digital platforms. Previous roles include key positions at Computacenter, where Cherry established a software division and managed strategic developments, and advisory roles at various tech firms. Cherry holds a first-class degree in History from the University of Cambridge.
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