Machine Shop
Niki Wright is a dedicated professional with diverse experience in marketing, fan engagement, and design. Currently serving as a Marketing/Fan Engagement Intern at Machine Shop since September 2023, Niki also holds the position of Co-Director of Experience at the USC Concerts Committee, where responsibilities include designing interactive spaces for large-scale events at the University of Southern California. Prior roles include Digital Content Developer and Design and Strategy Consultant at EY, as well as a Marketing/Audience Growth Intern at Universal Music Enterprises. Niki’s experience extends to live experience design at the WNDR Museum and digital content development at We Design LA. Niki is pursuing a Bachelor of Science in Arts, Technology, and the Business of Innovation at the University of Southern California, alongside a Master of Studies in Law at USC Gould School of Law, building a strong foundation for future career endeavors.
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Machine Shop
Machine Shop is the management company, business arm and branding agency owned by Linkin Park, a two-time Grammy-award winning rock band with sales of over 50 million records worldwide. The evolving interests of Linkin Park members have led to numerous partnerships in art, film, music, fashion and technology. Machine Shop has expanded into the start-up and technology space working with partners from Silicon Valley to Tokyo, and helping them build a bridge to the entertainment industry. The company provides a comprehensive range of marketing services including: branding and identity, direct, digital, promotion, relationship, and influencer marketing. Linkin Park has one of the strongest worldwide fan followings, exhibited by their 62+ million Facebook fans, the highest of any band in the world, in addition to 10+ million YouTube subscribers and over 4 billion views, and 7+ Million friends on Japanese messaging app LINE. Beyond their online presence, Linkin Park is one of the most commercially viable bands in existence, with the most albums sold by a band this century and the most top 10 singles on the Alternative chart of any artist since 2000. info@machineshop.co www.machineshop.co