Luisa Silva

Luisa Silva is a proficient marketing professional currently serving as a Marketing Project Manager at Macias Creative since November 2023, where Luisa leads shopper marketing campaigns for General Mills aimed at Hispanic markets, achieving significant improvements in workflow efficiency. Previously, as Marketing Account Director at Liberu from January 2022 to August 2023, Luisa directed multi-channel campaigns for Kola Román, enhancing brand visibility and engagement. Luisa also held the role of Marketing Project Manager at Cambas, managing creative campaigns for notable clients while improving team communication and project timelines. A former Creative Account Executive at McCann Worldgroup, Luisa managed various campaign types for Sodimac Homecenter, contributing to brand growth. Luisa started a career as a Business Development Representative at Bavaria - Colombia, focusing on brand development in the high-end market. Luisa holds a double degree in Strategic and Digital Marketing from Universidad de Los Andes and a degree in Social Communication from Universidad Jorge Tadeo Lozano.