Li Ma is a Senior Insights Manager specializing in Research and Customer Experience. With extensive experience in large organizations, they have a strong background in both quantitative and qualitative research methodologies, facilitating actionable insights for successful business and customer outcomes. Li previously held positions as Account Manager at Ipsos ASI, Research Manager at Commonwealth Bank, Research Lead at Optus, and Market Research Project Manager at Cochlear. Currently, Li serves as Senior Manager and VoC Program Lead at Macquarie Group and recently completed a role as Senior Research Marketing Manager at Zip Co.
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