Macron
Luca Callegari is a seasoned sports marketing professional with extensive experience in managing marketing portfolios for various sports organizations, including roles as Sports Marketing Manager at Macron and Sports Marketing Specialist at Groupe SEB. In the current position, Luca oversees sponsorships and merchandising for prominent football, rugby, basketball, and volleyball clubs, while also conducting market analysis and contract negotiations. Previous roles included sales management and event marketing, with a focus on optimizing retail strategies and team training. Luca holds a Master's degree in Sport Business and has furthered skills in negotiation and English language proficiency.
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Macron
Macron is a European leader company in the production and sale of sportswear, operating in five main business areas: Teamwear - sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); Merchandising - official kits, free time products and accessories for the supporters of the clubs sponsored by Macron; Activewear - technical apparel for individual runners and for training sessions at the gym; Padel - dedicated padel collection accommodating the needs of players at all levels; Athleisure - sports inspired apparel for leisure time, for those who wish to wear Macron even outside pure sports activities. Macron owes its success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.