Ivka Markovic has an extensive background in marketing and branding, starting their career at Florence University of the Arts as an Adjunct Faculty member. Ivka then co-founded a marketing and branding agency, Coppetti & Mark, focusing on wine and luxury hospitality brands. Ivka later took on the role of Marketing Manager at Borgo Santo Pietro Group before joining Women In Research as a WIRexec Member. Currently, Ivka is serving as EVP Marketing & Partnerships at Madai. With a Bachelor of Arts in Fine and Studio Arts from the University of St. Francis, Ivka brings a creative and strategic mindset to their roles in communication, partnerships, and branding.
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Madai
Madai is a technology company that uses a proprietary algorithm to motivate consumer actions. We motivate actions by monetizing the value of consumer attention. Our solutions are enabled by our proprietary CrowdRewarding™ tool which uses the power of the crowd to create real-time progressive discounts on gift cards that can be purchased, thus rewarding the user for their actions. Reach out to find out how we can help your business achieve the actions it needs.