Thomas Ginisty

Thomas Ginisty has a diverse range of work experience in the field of marketing and data analysis. Thomas has worked as a Senior Game Performance Analyst at Madbox since 2023. Prior to this, they served as a Senior UA & Performance Marketing Manager at Jam.gg from 2021 to 2023, where they successfully scaled user acquisition from 1M to over 7M users and executed various UA strategies across multiple platforms. From 2020 to 2021, Thomas worked as a User Acquisition Data Analyst at Scopely, where they provided marketing and UA reporting, developed forecasting and target setting tools, and analyzed large datasets to identify high-return segments and channels. Before that, they held the position of Business Analyst, Marketing at Rover.com from 2019 to 2020, where they owned the marketing attribution and reporting infrastructure and led strategic business analysis projects. Thomas also worked as a Marketing Data Analyst and Performance Marketing Manager at Perkbox from 2017 to 2019, where they developed custom attribution models, automated reporting, and managed paid media campaigns. Early in their career, Thomas served as a Senior PPC Account Executive at SYZYGY from 2016 to 2017 and gained experience in PPC optimization, client communication, and bid management. Thomas started their professional journey as a Digital Marketing Intern at ShooGa Marketing in 2014, where they executed SEO strategies, managed social media content, and wrote for various blogs.

Thomas Ginisty completed a Bachelor of Business Administration (B.B.A.) degree in Marketing from ESSEC Business School, from 2007 to 2012. Thomas then pursued a Graduate Diploma in Management with a concentration in Internet Business from McGill University, from 2014 to 2015. Additionally, Thomas obtained certifications in Search & Display Adwords and Analytics from Google, in April 2016 and November 2014 respectively.