Eppie Mcdonnell

Eppie Mcdonnell is a Senior Account and Paid Media Strategist at Madcraft, having transitioned into this role in 2024. Eppie completed a Bachelor's degree in English and New Media with first-class honors at the University of Limerick in 2019, along with a Bachelor's degree in Creative Multimedia Design from Hanze University in 2018 and a postgraduate degree in Digital Marketing Strategy from University College Cork in 2021. Eppie's academic interests included gender, society, culture, and media, culminating in a dissertation that applied Judith Butler's gender performance theory and Michel Foucault's work to "The Handmaid's Tale" and "Persepolis." Eppie also has diverse experience, including an internship at Bank of Ireland and a six-year role with the Sue Ryder Foundation, which enhanced their interpersonal skills.