The Made Better Group is a fractional growth marketing partner for early stage and new-to-retail brands. We specialize in helping unlock retail growth in the natural and specialty grocery channels. Whether we are supporting mission driven brands, launching direct to consumer brands into retail, or helping clean label big-box brands develop their community, we help unlock retail growth. 

We’ve spent our careers helping grow CPG and retail brands and teams. Along the way we’ve developed a deep understanding of the better-for-you space, trends, key connections and know-how to help leadership teams and brands grow. We’ve been founders ourselves and have worked side-by-side with the best retailers, leadership groups and have been fortunate to help shape the better-for-you category.

Made Better Group

Danny Olivas

This department oversees the strategic direction and overall management of the organization.

Made Better Group

Org chart

Teams

Executive Leadership

Offices