Made & Spotted is a Brooklyn based design consultancy founded in 2018 by Ariel R. Coello.

The practice embeds at the principal level within innovation, product, and brand teams, working primarily across healthcare systems and consumer goods, personal care, and technology brands to help bring campaigns and services to market in ways that are practical, well-considered, and built to perform.

Projects span patient experience redesign with hospital networks and national brand activations, retail environments, and product launches for global consumer brands. The work consistently blends physical space, digital systems, and human behavior into one coherent direction.

Collaboration is the core methodology. Through journey maps, service prototypes, spatial models, and structured facilitation, teams align around a shared direction before anything moves into production. Implementation involves close coordination with engineering, operations, leadership, and vendor partners to test feasibility and manage delivery.

Made & Spotted also designs and facilitates workshops for organizations navigating AI integration, team alignment, and creative leadership, so that teams leave with sharper instincts and the muscle to keep moving without us.

If that kind of partnership sounds useful, let's talk.

Made & Spotted, LLC

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Made & Spotted, LLC

Org chart

Teams

Offices

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