Nancy Patrickus is an accomplished Business Development and Sales leader with expertise in broadcast, cable, addressable, and digital video advertising sales. Currently serving as the Director of Business Development at Madhive since 2024, they previously held positions at NBCUniversal Media, LLC, including National Sales Manager and Local Sales Director. Nancy has demonstrated a consultative leadership style and a commitment to hiring and developing high-performing teams, consistently surpassing goals through innovative solutions for Fortune 500 Companies and Independent Agencies. Their unique skills in analytics, attribution, and quantitative research enhance their capabilities in driving top-line revenue growth and fostering executive-level client relationships.
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