Isabel Mateos

Isabel Mateos is currently the Directora Sport Marketing at MADISON Experience Marketing, a position they have held since 2019. With a strong background in retail and brand management, they previously worked at Decathlon España, where they contributed significantly to various projects, including the conception and development of Decathlon city stores across multiple countries. Isabel holds a Master's degree in Marketing from ESIC Business & Marketing School and a degree in Business Administration from the Universidad de Valladolid. They have over 20 years of experience in combining their passions for sports, communication, and innovation in their professional journey.