MADMIX is a strategic consulting firm focused on CTV, streaming and new monetization models for connected TV.

We operate at the intersection of distribution, advertising and technology, helping companies structure their presence, scale and capture value in this evolving ecosystem.

We combine two areas that rarely work together in practice:

Distribution and Smart TV ecosystems
Monetization, advertising and new business models

We support streaming platforms, media companies, brands, retailers and technology players in key decisions such as:

• CTV and streaming strategy
• Distribution across Smart TV and OTT ecosystems
• FAST channels and AVOD models
• Advertising and monetization in CTV
• Retail media applied to TV
• TV 3.0 and interactivity
• Data, measurement and performance in CTV

The market is still being shaped. Our role is to help companies enter with clarity and execute with consistency.

MADMIX

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MADMIX

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Teams

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