madSense unlocks the power of AI for marketers—accelerating insights, sharpening strategies, and creating stronger, better-performing campaigns.

Built by data scientists and AI experts from PwC, Havas, Microsoft, Coca-Cola, CBS, and Diageo, madSense transforms AI into your unfair advantage.

Leveraging your brand’s DNA, madSense drives authentic, high-performing marketing across every touchpoint. Using custom-trained large language models (LLMs) and semantic vector databases, madSense delivers personalization at scale, continuous optimization, and cross-channel learning, evolving your marketing operations and results.

What makes madSense different?
Unlike repackaged mass-market AI, madSense is fully custom with a proprietary methodology, a world-class team, and a product suite designed to give you strategic insights and output, not just automation, for an end-to-end advantage.

With madSense, agencies and brands can:
- Deliver personalization at scale
- Streamline spend, vendors, and resources
- Drive brand consistency across every channel
- Test and optimize every touchpoint, forever
- Accelerate quality content creation
- Unlock instant market research
- Focus on strategy—not manual tasks
- Harness real AI and data benefits, not hype
- Bring creativity and excitement back to your marketing

And because madSense AI is grounded in your brand’s assets and creative, your content is consistent, on-brand, commercially safe, and legally secure across every single output.

Ready to evolve your marketing? Get in touch.


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