The original cross-country ski brand since 1906

Madshus has been innovating cross-country skiing since 1906. When we combine advanced technology, craftsmanship, and innovations with over 100 years of experience.

The result of these combinations is unique and market leading cross-country skiing equipment. With ambition and guts, we drive the evolution of the sport and are passionate about inspiring cross-country skiing memories across the globe. Every Madshus product contains the very DNA of cross-country skiing.

We strive to share our passion to inspire and enable every skier to excel in their performance and everyday skiing experiences. The Madshus skier should experience our passion through our love for the Madshus brand, the whole sport of cross-country skiing, and in our endless drive to continuously develop the fastest and most reliable skis on the market.

Madshus AS

Torstein Myklebostad

This department oversees strategic direction and decision-making at the highest organizational level.

Board Governance

This department provides expert advisory and consulting services to clients in various areas of expertise.

Consulting Services

This department manages and curates online content across various platforms to engage and inform audiences.

Digital Content

This department manages financial planning, budgeting, and economic oversight.

Finance Department

This department is responsible for developing and executing marketing strategies to promote the organization’s products and services.

Marketing Department

This department oversees and manages racing activities across various regions.

Madshus AS

Org chart

Teams

Board Governance

Consulting Services

Digital Content

Finance Department

Marketing Department

Racing Operations

Offices

Madshus AS

Org chart

Teams

Board Governance

Consulting Services

Digital Content

Finance Department

Marketing Department

Racing Operations

Offices

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