Val B. is a seasoned professional with over 14 years of experience in AdTech, programmatic, and MarTech, specializing in enterprise growth and data activation. Currently, as a Consultant at MadConnect, Val focuses on translating the Intelligent Connectivity Layer into practical applications for advertisers. Previously, Val held key roles at Amazon, PubMatic, and TruOptik, driving innovative strategies and partnerships that redefined programmatic video and data-driven advertising. Val has also contributed to industry standards at the IAB, enhancing digital video and Advanced TV practices. Val is pursuing an MBA in Entrepreneurship from Cass Business School and engages with the latest developments in AI-driven connectivity and digital innovation.
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