MAF Group is a data engineering and AI consultancy. We build analytics implementations, cloud data platforms, and AI solutions for enterprise businesses in regulated industries — Tobacco, Alcohol, Pharma, retail, and public sector.

We spent 7+ years as the embedded data engineering partner for a FTSE 100 tobacco multinational, building analytics infrastructure across 80+ markets. We helped Diageo navigate complex GDPR and consent challenges across their digital estate. We've delivered data platforms for John Lewis Financial Services and Lakeland.

We also built Measure&Fix — an AI-powered analytics intelligence product that connects to your GA4, BigQuery, ContentSquare, Adobe Analytics, Qualtrics, Snowflake and other digital data sources, automatically analyses them, generates data-driven hypotheses with control vs variant designs, and help to launch experiments and delivers presentation-ready insights in minutes.

10+ years delivering for FTSE 100 businesses across 70+ markets.

Partners: Google Cloud Select Partner | Azure | Snowflake | Adobe | Tealium | ObservePoint | Google Marketing Platform

DMA Gold Award winner — Predictive AI that reduced churn by 32%.
Our services:
→ Analytics implementations (server-side tagging, consent management)
→ Google Cloud data platforms enablement (BigQuery, Dataflow, AI, Cloud services)
→ Azure (AI, Cloud services)
→ Data pipeline engineering
→ AI/GenAI applications (LLMs, RAG, agentic AI)
→ Measure&Fix white-label deployments for enterprise
→ IT Consulting

Get in touch: enquiries@mafgroup.co.uk

MAF Group

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MAF Group

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