At MAGENTA, we design, develop and deliver bold strategies based on robust behavioural models, local insights and rigorous data, creating enabling environments that allow people to thrive. Working across Asia, the Middle East, North Africa, West Africa, and Latin America and the Caribbean  our teams are trusted partners and advisors to governments, donors and development agencies. Together, we work toward achieving long-lasting positive impact that improves people’s lives now and in the future.

Integrating principles from behavioural economics, sociology, psychology and marketing, we utilise the latest behavioural models to analyse and solve social development challenges.

Our organisation is deeply networked in the countries in which we operate, bringing a profound layer of understanding to our work, and complementing the science behind our approach. 

MAGENTA provides our partners with the following services, as part of either a 360-degree design approach or selected components of the campaign design cycle:

• Formative Research -  KAP studies, baseline studies, target audience research, media landscape assessments.
• Strategy and Planning -  Stakeholder consultations, planning workshops, strategy development, theory of change, media planning, campaign design, implementation plans
• Creative Development - Overarching brand development, creative solutions
• Content and Material Development - Public service announcements, edutainment (drama, reality TV), digital content, animation, graphic design
• Campaign Management - Media buying, dissemination, media engagement, on-ground activations, event management
• Technology and Digital - Phone Apps, website development, SMS solutions
• Measurement & Evaluation - M&E planning, evaluation design and implementation, media monitoring
• Capacity Building - Behavioural change communications training, media training

Consulting

Government

Non Profit

Social Impact

MAGENTA

Sarah-Jean Cunningham

Megan Brooks

Clemence Quint

Kristen Hamaoui

The Programme Management Team at MAGENTA is responsible for overseeing the planning, execution, and quality assurance of projects across different regions, including Latin America and the Caribbean, the Middle East, and beyond. Combining expertise in social and behavioral change (SBC) with robust project management skills, the team ensures that all initiatives align with MAGENTA's strategic goals and behavioural models. They manage stakeholder consultations, coordinate with local partners, and conduct thorough monitoring and evaluation to ensure impactful and sustainable outcomes.

Programme Management Team

The Communications and Design Team at MAGENTA creates and executes visually engaging and impactful communication strategies to support the company's mission. This team combines expertise in graphic design, strategic communications, and social behavior change to develop creative solutions, digital content, and public service announcements. They play a critical role in crafting compelling narratives and visuals for campaigns, ensuring that the messaging resonates with target audiences and drives meaningful social change.

Communications and Design Team

The Operations and Administration Team at MAGENTA ensures the seamless functioning of the organisation by managing day-to-day administrative tasks, overseeing financial processes, and providing crucial support to all departments. They are responsible for maintaining efficient office operations, budget management, financial reporting, and aiding in strategic decision-making, thereby enabling the company to deliver its services effectively across diverse regions.

Operations and Administration Team

The Research and Behavioral Science team at MAGENTA is responsible for analyzing and solving social development challenges by integrating principles from behavioral economics, sociology, psychology, and marketing. They conduct formative research, develop strategies and planning documents, create and test interventions, and measure the effectiveness of campaigns. The team supports stakeholders in designing and implementing data-driven and behaviorally informed programs aimed at achieving long-lasting positive impact.

Research and Behavioral Science

The Leadership Team at MAGENTA, comprising the Chief Executive Officer, Chief Programme Operations Officer, and Chief Corporate Operations Officer, spearheads the overall strategic direction and operational excellence of the organization. This team ensures alignment with MAGENTA's mission to create impactful and sustainable social change through robust behavioural models and local insights. They provide high-level oversight, facilitate stakeholder relationships, drive capacity building, and uphold the company's commitment to delivering bold, data-driven strategies across diverse geographies.

MAGENTA

Org chart

Teams

Programme Management Team

Communications and Design Team

Operations and Administration Team

Research and Behavioral Science

Leadership Team

Offices

MAGENTA

Org chart

Teams

Programme Management Team

Communications and Design Team

Operations and Administration Team

Research and Behavioral Science

Leadership Team

Offices

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