Magic9 Media & Consumer Knowledge Pvt. Ltd. was founded by Mr. Praveen Tripathi in September 2014. Magic9 Media & Consumer Knowlege Pvt. Ltd is its parent company. We employ people from various disciplines – Management, Engineering, Science, Statistics, and Commerce specializing in 
- Design of Market Information systems
- Analytics and use of univariate and multivariate analysis techniques on Media and Market Research data to draw insights and to address media and brand planning issues

Our Vision: We work with our Clients to build long term media and consumer knowledge towards delivering competitive advantage.

Our Mission: Our Mission is to be one of the leading companies in the world in the areas of:
- media consulting
- media audits
- media analytics
- media research 
- consumer research

by using new and innovative ways to solve our Client’s issues and thus helping them in strategic decision making

Our Strengths:
- Design of large scale media research studies
  - Broadcast India (Establishment study for TV universe estimation)
  - Panel Design (for TV audience measurement)
- Cutting edge application of Media Research & Market Research
  - In Readership, TV Audience Viewership and Radio Listenership
  - Media Research Audit
- Rich experience in Media Planning, Media Software design and implementation.
- Modeling and Analytics.

Other Areas of Competence:
- Data Insights
- Media and Market Research Audit
- Media Software 
- Marketing and other software

Types of Projects we do:
- Design, Quality Control and Analytics for TV Audience Measurement
- Designing and Running Large Scale Media Studies other than Television
- Audits of large scale Media Measurement Studies
- Methodology validation for a large TV Audience Measurement company for the purpose of helping it get accreditation for its methodology from the industry body
- Analysis of drivers of campaign metrics and co-viewership across multiple platforms (TV, Digital and OTT)

Magic9 Media & Analytics Pvt. Ltd

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Magic9 Media & Analytics Pvt. Ltd

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