Eric Whitener

Magical Brands, formerly MagicalButter.com, is the #1 brand in the micro-extraction market. With a network of 20K retailers and 300K existing customers, we’ve built a bespoke cannabinoid brand house. Magical operates on 5 continents, and sold in 40+ countries with global B2C-B2B-D2C distribution partnerships. The Magical Butter MB2e device is the world’s first countertop botanical extractor, designed for infusing the essence of healthy herbs into butters, oils, lotions, and more. Dialing in on lifestyle, commercial, and experiential touch points, Magical’s trail-blazing innovation and product ecosystem defines and dominates the DIY edibles cannabis market.