Founded in 1992, Magicard is a pioneer of ID card printing with a full range of desktop devices for every secure ID card issuance requirement. Magicard printers are renowned for their built-in  security features, including the HoloKote® secure watermark and digital shredding. 

Tens of thousands of Magicard printers are shipped from its UK manufacturing centre to more than 100 countries around the world each year. Magicard printers are trusted to print millions of secure ID cards annually, including Drivers Licences and National ID cards. 

Manufacturing is centred in Weymouth, UK with additional sales and service offices in the United States, Dubai and China.

Magicard by Brady

Rakesh Odedra

This department focuses on driving revenue growth through strategic partnerships and managing sales activities across various regions.

Sales and Business Development

This department focuses on overseeing engineering projects and managing technical resources to develop innovative solutions.

Engineering Department

This department focuses on designing, developing, and maintaining software applications.

Software Development

This department focuses on enhancing customer experiences through support, marketing, and technical solutions.

Customer Operations

This department focuses on the design, development, and testing of engineering applications and systems.

Engineering

This department focuses on the design, development, and testing of mechanical systems and components.

Magicard by Brady

Org chart

Teams

Sales and Business Development

Engineering Department

Software Development

Customer Operations

Engineering

Mechanical Engineering

Offices

Magicard by Brady

Org chart

Teams

Sales and Business Development

Engineering Department

Software Development

Customer Operations

Engineering

Mechanical Engineering

Offices

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