Shraddha P.

Shraddha P. has worked in various roles in the marketing field since 2011. Shraddha started as an Associate Business Analyst at Infosys in 2011, where they engaged with clients to gather business requirements and collaborated with technical stakeholders to translate these requirements into functional specifications. Shraddha then worked as a Marketing Manager at Genesis Kinder Care from 2013-2018, where they established successful social media accounts and used organic and paid advertising campaigns to increase follower base and engagement. In 2018, they became a Paid Performance Media Analyst at Dentsu Aegis Network, where they collaborated with internal and external partners and vendors to facilitate media planning, buying, and reporting. Shraddha then worked as an Acquisition/Performance Marketing at FreshBooks from 2020-2022, where they planned, built and executed paid acquisition strategies across multiple channels and countries. Currently, they are a Performance Marketing Manager at MaintainX.

Shraddha P. holds a Master of Business Administration (MBA) from the Schulich School of Business - York University and a Bachelor of Technology (B.Tech.) from Guru Gobind Singh Indraprastha University in Electrical, Electronics and Communications Engineering. Shraddha has also obtained several certifications, including Social Marketing Certification from Hootsuite Academy (obtained in March 2018), SEMrush Certification for PPC Specialists from SEMrush (obtained in February 2018), Adwords Basics from Google (obtained in October 2017), Facebook Marketing: Advertising from LinkedIn (obtained in October 2017), Learning MailChimp from LinkedIn (obtained in August 2017), Learning Salesforce from LinkedIn (obtained in August 2017), Marketing Foundations: Market Research from LinkedIn (obtained in August 2017), SurveyMonkey Essential Training from LinkedIn (obtained in August 2017), Preparing to Manage Human Resources from Coursera Course Certificates (obtained in June 2017), Amazon Advertising Sponsored Ads Accreditation from Amazon (obtained in September 2019), Facebook Certified Buying Professional - Blueprint from Facebook (obtained in May 2019), Google Analytics for Beginners from Google (obtained in January 2018), and C++ from NIIT Limited.