Marcelina K.

Marcelina K. is a seasoned marketing professional with extensive experience in digital marketing and growth strategies. Currently serving as the Head of Performance Marketing at Make, a Celonis company since January 2025, Marcelina has also been a Digital Marketing and Growth Consultant since March 2022, focusing on sales growth, performance optimization, and customer engagement for various brands, including AVAST. Previous roles include Group Head of Acquisition at FEG, where Marcelina developed a digital media strategy for multiple brands in Central and Eastern Europe, and Head of Marketing at GLAMI Group, leading the brand's transformation into a key e-commerce marketplace. With additional leadership experience at AVG and Brainly, Marcelina possesses a robust background in campaign management, user acquisition, and marketing strategy execution. Marcelina holds a Master’s degree in Digital Marketing from The University of Salford.