Mihir Kumar

Senior Manager - Customer Lifecycle Marketing

Mihir Kumar is an accomplished marketing professional with extensive experience in customer lifecycle marketing, acquisition, and sales development. Currently serving as Senior Manager at MakeMyTrip since April 2022, Mihir is responsible for launching and managing the MMTBLACK loyalty program while leading a team focused on enhancing customer engagement across various travel services. Prior to this, Mihir held positions at Airtel, where marketing and acquisition strategies significantly drove growth in broadband, and at Bajaj Auto Ltd, where a cluster-based sales development approach was implemented. Academic credentials include an MBA in International Business from the Indian Institute of Foreign Trade and a Bachelor's degree in Physical Sciences from St. Stephen's College, Delhi. Early career experiences include roles in media coordination and marketing internships, further solidifying a strong foundation in strategic marketing and customer engagement.

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