Swechchha Roy

Swechchha Roy is a seasoned content professional with diverse experience in content strategy and copywriting. As a Senior Content Executive at MakeMyTrip since April 2025, Roy has previously held roles as a Copywriter at Blue Tokai Coffee Roasters and as a Senior Copywriter at FCB Group India, where significant skills in traditional advertising were developed while working with prominent brands. Prior experience includes serving as a Content Strategist at AdLift India, leading a team and crafting SEO-optimized content for well-known companies, alongside an internship in corporate PR at PPR Agency, focusing on media outreach for the automotive sector. Educational qualifications include a Master's degree in Integrated Marketing Communication from The Delhi School of Communication and a Bachelor's degree in English Language and Literature from Amity University.