Mike Keisman

Mike Keisman currently serves in the Research & Innovation department at MakerSights and as Founder & Chief Consultant at Licorice Research & Consulting, both roles held since 2024. At Licorice RC, the firm has partnered with prominent brands including Chipotle, the New York Yankees, and Ferrari, providing expertise in consumer-focused strategies. Previously, Mike was the Head of Global Consumer Insights & Innovation at ECCO Shoes, where responsibilities included managing a team of researchers and overseeing consumer research initiatives. Mike also held the position of Director of Research Strategy & Insights at Change Incorporated, a VICE Media Company, and served as Director of Intelligence at VIRTUE Worldwide. Mike earned a Bachelor's degree in Communication from the University of Maryland.