Yi Ling Yip

Yi Ling Yip is an accomplished marketing professional with extensive experience in the banking and insurance sectors. Currently serving as Marketing Lead for Maybank2u since August 2022, Yi Ling drives user engagement across Maybank's digital platforms and coordinates marketing communications for product launches and cybersecurity initiatives. Prior roles include Section Head for e-Channel RHB Insurance, where campaign performance and customer journey enhancements were prioritized, and Marketing Manager for National Geographic with FOX Networks Group Asia, where comprehensive marketing strategies were executed to bolster audience engagement. With a Bachelor's degree in Business from the University of Technology Sydney and a strong background in brand management and communications across prominent firms like Manulife and CIMB, Yi Ling has consistently achieved objectives through innovative marketing campaigns and strategic partnerships.