Benoit Lesselingue is a seasoned professional in user acquisition, web analytics, and tracking, with extensive experience across various roles since 2014. Currently a Freelance User Acquisition, Webanalytics & Tracking specialist at Malt since August 2017, Benoit has honed skills in planning acquisition strategies, managing and optimizing AdWords campaigns, and analyzing marketing ROI. Previous positions include User Acquisition Manager at Takeoff Labs, where Benoit managed campaigns for a portfolio of apps, and various roles at BazarChic focusing on user acquisition and performance analysis. Benoit's expertise also encompasses traffic management at Sabon and SEA/SEO/ASO management. An educator at Digital College, Benoit has contributed to shaping future professionals in marketing acquisition. Benoit holds a Master's degree in Management of Digital Business and Information Technology from Audencia and is certified in Full Stack Web Development from freeCodeCamp.
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