Salma Ayad is a CRM & Automation Manager currently working as a Senior CRM Manager at Malt since 2024. Previously, Salma held various roles, including Assistante Relationship Manager at BMCI Groupe BNP Paribas in 2015 and Chargée de Sourcing at iziwork in 2020. With significant experience in managing CRM journeys and automation processes, Salma has enhanced business impact through detailed reporting and team leadership. Salma completed a Baccalauréat français in Scientific Studies at Lycée Lyautey and pursued further education at emlyon business school and Université Paul Sabatier Toulouse III, earning a DUT in GEA.
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