Yasmine Mhalla

Yasmine Mhalla is an accomplished sales and business development leader with extensive experience in the technology and financial services sectors. Currently serving as Sales Director at Malt, Yasmine is responsible for the business development of the Malt online platform within the Financial Services industry in France, leading a team of over 15 professionals and managing complex deals. Previously, as Global Head of Go-To-Market & Sales at Believe, Yasmine contributed to developing key account management and sales strategies for artists. Other notable positions include Brand Partnership Director at TikTok, where Yasmine established media partnerships and educated advertisers, and Global Account Director at Google, leading marketing strategies for major travel industry clients. Yasmine's early career included significant consulting roles at Wavestone and Arval, focusing on digital transformation and financial consultancy. Yasmine holds a degree in Finance and Financial Services Management from Grenoble Ecole de Management and a Master in International Business from the same institution, along with a certification in Social Entrepreneurship from Harvard University.