Sara Taify

Sara Taify currently serves as the Global Product & Customer Marketing Lead at Mambu, a position held since March 2023, following a tenure as Senior Product Marketing Manager at Backbase from June 2021 to March 2023. At Backbase, Sara managed Wealth Management Solutions and Digital Assist products, developed global and regional go-to-market strategies, and enhanced sales collateral. Previous roles include Product Marketing Manager at Toucan Toco, where Sara focused on Embedded Analytics solutions, and at Tinyclues, where responsibilities encompassed product strategy and customer advocacy. Earlier career experiences involved positions at Rakuten Marketing EU, GfK, NANCY Lingerie, and Royal Air Maroc. Educational qualifications include an MBA in Corporate Communication and Brand Strategy from Sup de Pub and a Master's degree in Marketing from Groupe ISCAE.