Matthew Groebe is a seasoned professional in consumer insights with extensive experience in the fragrance and flavor design industry, currently serving as the Associate Director at MANE since May 2017. Previously, Matthew held several key roles at MANE, including Senior Manager and Research Team Leader, where responsibilities included analyzing emerging trends and informing consumer desires. Prior to joining MANE, Matthew was an Independent Researcher and served as a Jury Opinion Researcher at Womble Carlyle Sandridge & Rice, LLP, providing strategic guidance for legal case strategies. Matthew's academic journey culminated in a PhD in Social Psychology from Miami University, where roles included Research Lab Manager and Graduate Student Teaching Instructor, further solidifying expertise in research methodologies and human decision-making processes.
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