• MANE

Raphaëlle Tirelli

Category Marketing Manager - Sweet Goods, EMEA

Raphaëlle TIRELLI is an experienced project manager specializing in consumer insights and trends within the food flavors division at MANE since September 2016. In this role, Raphaëlle manages a team of five and oversees a comprehensive trend tool that monitors food consumption and flavor preferences. Additionally, Raphaëlle leads multi-country consumer studies across various product categories, handling every aspect from design to analysis. Prior to this, Raphaëlle worked as a consultant and trainer at Raphaëlle Camous Conseil, focusing on young audiences and families, while also serving as a marketing instructor at several universities. Earlier career experience includes roles at Solinest, Dr. Oetker, and Nestlé, with responsibilities ranging from developing marketing strategies to managing product ranges. Raphaëlle holds two degrees from NEOMA Business School, one focusing on Youth Marketing and another in Marketing.

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