Manetain was founded in 2018 with a mission to make high-quality, CG-approved haircare products and accessories. What started with just heat caps and satin/silk haircare accessories, over the next few years, grew into a one-stop haircare shop with the launch of India’s trio cleanser system and a multipurpose conditioner.

2023 saw the maximum growth as the brand started the year with an appearance on Shark Tank India and ended it with the launch of 4 new stylers and 2 deep treatment masks, truly embodying the spirit of providing anything and everything you might need on your journey to embracing your curly, wavy, and naturally gorgeous hair. 

Born out of the curly community, in the last 5 years Manetain has garnered the love and support of more than 2 lakh+ curlies and wavies across India and the world, while staying true to its core ethos of helping people embrace and “maintain” their natural hair and as an extension of that celebrate the beauty of authenticity and uniqueness. In August 2024, Manetain reinvented itself to better reflect its journey and better tell its story: that of a brand that was ready to claim its space as a premium, affordable luxury haircare brand.

Manetain is redefining the haircare space with innovative products and strong customer traction. As we continue to expand, we are currently raising seed capital to fuel growth, innovation, and market expansion.

Manetain Store

Org chart

Teams

Offices