Peter Borg has a diverse background with extensive experience across various industries, including vehicles, automation, IT services, and management consulting. They have served as Operations Manager at Mantec AB in Sweden until 2023 and are currently the CEO at Proborg AB. As a passionate whisky enthusiast, Peter was the president of the Swedish Whisky Federation for over ten years and is now transitioning to a focus on events and food-related ventures with a musical influence. Peter is also a trained sommelier, further enriching their expertise in the beverage industry.
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