Kris Smith

Kris Smith is a dynamic creative executive with over two decades of experience in brand design, digital strategy, and strategic partnerships. They have held key positions at a variety of companies, including founding AnalogFolk's Amsterdam office, where Kris grew the team from zero to over 30 employees while exceeding financial targets. Kris led impactful marketing programs for prominent clients such as Netflix, Nike, and Diageo, and fostered a diverse, humanistic team culture. Currently, Kris serves as the Managing Director of Manual, a design and brand consultancy based in San Francisco and Amsterdam. They earned a Bachelor of Arts in Communications Media from UC Santa Barbara.