Patrick Fallarme is a seasoned professional with over 17 years of experience in strategy, management, and implementation of enterprise-level marketing automation and digital programs. Currently serving as the Director of Salesforce Marketing Technology at Manulife, they lead a team dedicated to optimizing business strategies through cutting-edge technology. Previously, Patrick held several key roles at companies like RBC, TC Media, and Yesmail, where they specialized in digital marketing solutions, project management, and client engagement. Patrick also holds a Bachelor of Arts in Finance and Accounting from Western University.
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