Fernando Ranieri

Fernando Ranieri is an accomplished leader in category management and sales strategy with extensive experience across various industries. Currently serving as Head of Category Management at Manutan Group, Fernando leads a team of 15 across 16 European countries. Previously, Fernando held the position of Head of Sales Strategy Europe at Kramp, where transformative global initiatives led to significant revenue growth potential. At Hypera, as Head of Ecommerce, Fernando successfully scaled a digital business unit while driving substantial revenue increases through data-driven initiatives. Additionally, Fernando contributed to notable EBITDA growth and optimized costs during a consulting tenure at Integration Consulting. An early career includes roles in credit risk analysis and software development intern at esteemed organizations. Fernando holds a Master of Science and a Bachelor of Science in Mechanical Engineering from Technische Universität Darmstadt and USP - Universidade de São Paulo, respectively.