Robert Pearson has extensive experience in customer insight, digital transformation, and personalisation across several prominent companies including Boots UK, Next Ltd, and Pets at Home. At Boots UK, Robert held various roles from Customer Insight Consultant to Senior Development Manager, where significant contributions included transforming the Advantage Card platform and leading the implementation of a real-time booking system. In subsequent positions, Robert advanced personalisation strategies at Next Ltd and executed a major Digital Transformation project at Pets at Home. As Owner and Director of First Optimum, Robert provided consultancy services and co-authored a publication on experimentation platforms. Robert holds a Bachelor’s Degree in Business Decision Analysis from Staffordshire University and multiple certifications from Scrum Alliance.
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