Bárbara Gómez Cano

Bárbara Gómez Cano is an experienced professional specializing in customer experience and marketing, currently serving as Experto en Experiencia de Cliente at MAPFRE since March 2020. In this role, Bárbara is responsible for developing customer experience strategies across the group, implementing methodologies in various customer interaction areas, and supporting local operations. Prior to MAPFRE, Bárbara held significant marketing positions at SOLUNION, focusing on customer experience programs and complaint management, and worked in various marketing roles within companies like Real Automóvil Club de España and Grupo Táumaco. Bárbara's academic qualifications include a Master's in Event Management and a degree in Political Science from Universidad Complutense de Madrid, along with ongoing studies in Marketing & Digital Business.