Beatriz Greciano is currently the Jefa de Negocio Digital at MAPFRE, a role they began in 2026. Previously, they held various positions within MAPFRE from 2019 to 2023, including Responsable de Negocio Digital and Responsable de Optimización del Negocio Digital, where they developed and optimized digital business strategies through data analysis and lead management. Beatriz also gained experience as a Digital Analyst at Divisadero from 2013 to 2015 and worked in digital marketing at BOXPRIVÉE in 2012. They hold several degrees, including a Master's in Digital Marketing from ICEMD and a degree in Marketing and Commercial Management from ESIC: Business & Marketing School.
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