Carlos A. is a seasoned professional in customer experience and digital engagement, currently serving as CX Head Engagement & CRM at MAPFRE since January 2022, where responsibilities include directing projects for the Digital Engagement strategy to transform customer service through measurable and efficient digital solutions. Prior roles include Operation CX Manager at Savia and Sales Manager Acquisition, contributing to MAPFRE's commitment to enhancing healthcare service accessibility. Carlos has held various leadership positions in operations and sales within marketing consultancies and contact center management, specializing in customer satisfaction and interaction models. Educational achievements include advanced training in disruptive technologies, big data analytics, and a master's degree in customer contact centers from prestigious institutions, complementing extensive experience in both B2B and B2C markets.
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