Irene Santos is a Global Digital Analytics Technical Consultant at MAPFRE, where they lead the development and support of digital analytics solutions globally. They previously held the position of Digital Analyst Manager at Rastreator, focusing on data architecture and reporting. Irene has experience as a Co-Creator of La Ruta Macguffin, sharing insights on analytics, and has collaborated with Mondragon Unibertsitatea to support digital marketing students. With a solid educational background, including a Master's in Digital Marketing and a Master's in Applied Statistics, Irene brings advanced expertise in digital analytics tools such as Google Analytics and Google Tag Manager.
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