Juan Larrauri is a seasoned professional with extensive experience in digital marketing, strategy, and education. Currently serving as the Head of Digital Activation and Analytics at MAPFRE since March 2023, Juan drives digitalization and enhances customer experiences for the MAPFRE App in Spain. Juan has held notable positions as Head of Digital Channels Strategy at Mutua Madrileña and has been a professor at various prestigious institutions, including The Valley Digital Business School and ISDI. With a rich background that includes roles at McDonald's, LG Electronics, Electronic Arts, and The Coca-Cola Company, Juan has developed a strong expertise in digital channels and analytics. Academically accomplished, Juan holds degrees from top institutions such as IESE Business School, MIT Sloan School of Management, and Harvard University, underscoring a commitment to continuous learning in the evolving digital landscape.
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