Juana I. Martínez is a professional in Business Administration with a specialization in Communications, Marketing, and Digital Management. They have extensive experience in digital marketing, customer service, and brand positioning, having notably worked as a Digital Marketing Manager at Televisora Nacional, S.A. from 2012 to 2017 and furthering their career as a Senior Digital Manager at Universidad Interamericana de Panamá from 2017 to 2020. Currently, Juana serves as the Digital Commercial Manager at MAPFRE, where they lead strategies to enhance digital business opportunities and improve customer experiences. Juana holds multiple degrees, including a Master’s in Business Administration with a focus on Strategic Management from Universidad Interamericana de Panamá.
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