Marce Castro

Marce Castro is currently the Head of Collect & Analytics at MAPFRE, where they focus on data and artificial intelligence initiatives. They previously served as the Head of Digital Analytics for Savia at MAPFRE. Marce has a diverse background in digital marketing, having worked as a Digital Marketing Manager at Agencia SIDN and a Freelance Digital Marketing Specialist. They also have experience as a professor of digital analytics at various educational institutions and hold a degree in Economics from Universidad de Granada, as well as a specialization in International Business Management from Hanzehogeschool Groningen.