Patricia Palomeque

Patricia Palomeque holds extensive experience in the insurance and marketing sectors, primarily at MAPFRE since January 2006, where roles have included Responsable Transformación MAPFRE Iberia, focusing on company analysis and digital maturity, and Responsable de CX Digital Iberia, concentrating on the design of digital products and user experiences. Additional responsibilities encompassed Head of Digital Sales & Customer Experience for the MAPFRE Corporate Business Division, engaging in the design and optimization of digital sales channels, and managing business development in health marketing. Patricia also has a background in commercial campaign management and event organization from previous positions. Educational qualifications span a range of digital and marketing disciplines, including degrees from The Valley Business & Tech School, HUCMI, FEDMA, KSchool, ESIC Business & Marketing School, and the Universidad Complutense de Madrid.