Rafa Mérida is the Head of Digital Experience at MAPFRE, where they lead a team focused on optimizing customer experiences across digital channels. With extensive expertise in digital strategy, transformation, and product design, Rafa has contributed to various organizations including Banco Santander and MAPFRE Digital Health. They have also worked as a UX consultant and digital product director, driving innovation in user experience and ecommerce. Rafa holds a Diplomado in Ciencias Empresariales from the Universidad de Jaén, earned in 1998.
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