Sofía Méndez Roth has a diverse professional background with experience in leadership and analytics. At PedidosYa, from August 2019 to March 2022, Sofía led a regional team of 14 members across 13 countries while prioritizing business needs and engaging in project development to enhance operational efficiency in LATAM. Key contributions included formulating partner acquisition strategies and streamlining processes. Currently, as an Analista en Salesforce at MAPFRE since March 2025, Sofía applies analytical skills gained through a Data Analytics program at Coderhouse and a degree in Communication and Media Studies from Universidad de la República, along with further studies in Digital Product Management and Product Management. Sofía's educational background also includes marketing analysis from Universidad del trabajo Uruguay and proficiency in English from Delfin English School.
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